Fletcher Arnett is a slightly obsessive man who wanted a place to put his thoughts down in longer than 140 characters/without a microphone needing to be involved, and decided that starting a whole blog for various projects would be a good catch-all for them. In a slight bit of ego, he also puts up journals that are effectively just cheap therapy as he tries to work through personal issues amidst the actually entertaining stuff.
…the Site(‘s Name):
Stolen without shame from the author’s first introduction to gabba (note: epileptics beware), it seemed like a good name for a site that was not going to be to everyone’s taste, but probably hit like a rocket with the correct niche. Bonus: the domain was free since whoever owned it prior let it lapse. Said author is guaranteed to recreate that tribute page someday as a side-page on this site.